Digital Marketing Consultant – Meta Ads Specialist

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Job Title: Digital Marketing Consultant – Meta Ads Specialist

Location: Hyderabad (Remote)

About the Role

We are looking for an experienced Digital Marketing Consultant with a proven track record of planning, executing, and optimizing high-performing Meta advertising campaigns. The ideal candidate should have extensive experience with Facebook and Instagram Ads, lead generation, audience targeting, campaign optimization, and performance marketing.

Key Responsibilities

  • Plan, create, launch, and manage Meta (Facebook & Instagram) advertising campaigns.
  • Generate high-quality leads while maintaining target Cost Per Lead (CPL) and Return on Ad Spend (ROAS).
  • Conduct audience research and build custom, lookalike, and retargeting audiences.
  • Perform A/B testing on creatives, ad copy, landing pages, and campaign strategies.
  • Monitor campaign performance daily and optimize budgets for maximum ROI.
  • Install and manage Meta Pixel, Conversion API (CAPI), and event tracking.
  • Analyze campaign performance using Meta Ads Manager, Google Analytics 4 (GA4), and reporting dashboards.
  • Develop compelling ad copy and coordinate with designers for high-converting creatives.
  • Stay updated with Meta advertising policies, algorithm changes, and industry trends.
  • Prepare weekly and monthly performance reports with actionable insights.
  • Collaborate with sales and marketing teams to improve lead quality and conversion rates.
Required Skills
  • 3+ years of hands-on experience managing Meta Ads campaigns.
  • Strong expertise in Facebook Ads Manager and Business Manager.
  • Experience with lead generation, conversion, remarketing, and eCommerce campaigns.
  • Knowledge of Meta Pixel, Conversion API (CAPI), and event tracking.
  • Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
  • Strong analytical and problem-solving skills.
  • Excellent understanding of audience segmentation and campaign optimization.
  • Experience managing monthly advertising budgets ranging from ₹2 Lakhs to ₹50+ Lakhs.
  • Ability to interpret campaign data and make data-driven decisions.
  • Excellent communication and presentation skills.
Preferred Qualifications
  • Certification in Meta Blueprint or other Meta Advertising certifications.
  • Experience running campaigns for IT Services, Salesforce Consulting, Software Development, Recruitment, Education, or B2B Lead Generation.
  • Experience with LinkedIn Ads and Google Ads is an added advantage.
  • Knowledge of CRM integration, lead tracking, and marketing automation tools.
Key Performance Indicators (KPIs)
  • Cost Per Lead (CPL)
  • Return on Ad Spend (ROAS)
  • Lead Quality
  • Click-Through Rate (CTR)
  • Conversion Rate
  • Cost Per Acquisition (CPA)
  • Campaign ROI
  • Lead-to-Customer Conversion Rate
What We're Looking For
  • Proven portfolio of successful Meta advertising campaigns.
  • Ability to scale campaigns while maintaining profitability.
  • Strong analytical mindset with a results-driven approach.
  • Self-motivated, proactive, and capable of working independently.
  • Passion for digital marketing and continuous learning.
Why Join Us?
  • Opportunity to work on high-impact digital marketing campaigns.
  • Competitive compensation based on experience.
  • Collaborative and growth-oriented work environment.
  • Exposure to diverse industries and international clients.
  • Opportunities for continuous learning and professional development.
Pay: ₹10,060.40 - ₹40,992.19 per month

Benefits

  • Flexible schedule
  • Work from home
Work Location: Remote
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